Meta Ads (Facebook & Instagram)

Reach exactly the right audience on Facebook and Instagram

Meta's advertising platform gives you access to the most detailed audience targeting available anywhere online. Our Meta Ads management service builds campaigns that reach your ideal customers, tells your brand story, and converts social browsers into buyers and leads.

Facebook & Instagram campaign management
Creative strategy & ad copy included
Detailed audience targeting & lookalikes
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What We Manage

Full Meta Ads management — from creative to conversion

Facebook Feed & Story Ads

Single image, carousel, and video ads across Facebook Feed, Stories, and Reels — reaching your target audience at scale with precision targeting.

Instagram Ads

Image, video, Reel, and Story ads on Instagram — leveraging the platform's visual nature to showcase products and drive traffic, app installs, or lead forms.

Audience Strategy & Lookalikes

Custom audiences from your customer list, website visitors, and video viewers — plus lookalike audiences to scale reach to people who match your best customers.

Lead Generation Ads

Meta Lead Forms that capture name, email, and phone directly in the app — high-converting for service businesses, education, real estate, and B2B lead gen.

Ad Creative & Copywriting

Scroll-stopping visuals and compelling copy — produced by our creative team and A/B tested to find the combinations that convert at the lowest cost.

Pixel & Conversion API Setup

Proper Meta Pixel and Conversion API implementation to ensure accurate conversion tracking — especially important post-iOS 14 for reliable attribution data.

Results

Meta Ads results for our clients

3.4×
Average ROAS across active Meta Ads eCommerce accounts
62%
Lower cost-per-lead after audience restructure for a B2B client
24×
Follower growth for UrbanEats through Meta Ads + organic
48hrs
Typical time to identify best-performing creative in A/B test
FAQ

Meta Ads questions answered

What is the minimum ad budget for Meta Ads?

We recommend a minimum of Rs 15,000–20,000/month ad spend to generate sufficient data for optimisation. Below this, the algorithm does not have enough conversion events to exit the learning phase effectively.

Do you create the ad visuals or do I provide them?

We handle ad copy and creative direction. For image and video production, we can brief your team or work with our in-house designer for static visuals. Video production can be arranged separately.

How do you handle iOS 14 tracking limitations?

We implement both the Meta Pixel and Conversion API (server-side tracking) to maximise conversion data capture despite browser-level restrictions. We also use aggregated event measurement and modelled conversions in our reporting.

Can Meta Ads work for B2B?

Yes — particularly LinkedIn is stronger for enterprise B2B, but Meta performs well for SMB, professional services, education, and B2B brands with visual products or services. We assess fit on the discovery call.

Ready to make Meta Ads work for your brand?

Get a free Meta Ads audit — we will review your account or build a targeting strategy from scratch.

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