Product titles, descriptions, GTINs, custom labels, and taxonomy — structured to match how buyers search and to maximise impression share for your most profitable products.
Traditional Shopping campaigns with granular product group segmentation and bid control — ideal for established accounts with clear performance data by product category.
Google's AI-driven campaign type that reaches buyers across Search, Shopping, Display, YouTube, and Gmail simultaneously — managed with the right guardrails to maximise ROAS.
Smart Bidding (Target ROAS, Target CPA) configured and managed with the right conversion data foundations — so Google's algorithm optimises for revenue, not just clicks.
Systematic exclusion of irrelevant search terms from Shopping campaigns — reducing wasted spend on non-converting queries and improving ROAS month over month.
Revenue, ROAS, impression share, CPC, and conversion rate reporting by product, category, and campaign — with clear monthly summaries and optimisation roadmap.
Your product feed is the data file (title, description, price, images, GTINs) that Google uses to display your products in Shopping results. A well-optimised feed directly determines which searches trigger your ads and how often your products appear.
Both have their place. Standard Shopping gives more control and transparency; Performance Max leverages Google's AI to reach buyers across all channels. We typically recommend Standard Shopping initially to build data, then transition to PMax with the right asset groups and signals.
Yes — Shopping Ads require a Google Merchant Center account linked to your Google Ads account. If you do not have one, we set it up as part of onboarding.
Absolutely — and we recommend it. Organic and paid Shopping complement each other: paid gives immediate product visibility while organic Shopping (free listings) builds long-term presence. Clients who run both see significantly more total impression share.