Paid Advertising (PPC)

Paid campaigns built to convert — not just spend

Stop paying for clicks that do not convert. Our PPC service combines precise audience targeting, compelling ad creative, and continuous bid optimisation to maximise ROI across Google, Meta, and Shopping campaigns.

Google Ads, Meta Ads & Shopping management
Ad spend billed directly to your account
Conversion tracking & ROAS reporting
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Our PPC Services

Every paid channel — one strategic team

Google Search Ads

Targeted text ads reaching high-intent buyers at the exact moment they search for your product or service — with tight keyword sculpting and negative keyword management.

Google Display & YouTube Ads

Visual and video campaigns that build brand awareness and retarget visitors across the Google Display Network and YouTube — at a fraction of the cost of traditional advertising.

Google Shopping Ads

Product feed optimisation, Smart Shopping, and Performance Max campaigns that put your products in front of buyers who are ready to purchase.

Meta Ads (Facebook & Instagram)

Highly targeted social campaigns using Meta's detailed audience data — for brand awareness, lead generation, and eCommerce conversions across Facebook and Instagram.

Remarketing & Retargeting

Re-engage visitors who did not convert first time with tailored remarketing campaigns across Google Display, YouTube, and Meta — typically delivering 3–5× higher conversion rates.

PPC Reporting & Attribution

Full ROAS, CPA, CTR, and impression share reporting — tied to actual conversions and revenue so you always know exactly what your ad spend is returning.

Google Ads Meta Ads Shopping Ads
Results

PPC results our clients have seen

41%
Reduction in cost-per-lead for FundVault in 3 months
4.1×
ROAS achieved for NexaCommerce Google Shopping in 60 days
2.8×
Average ROAS across all active PPC client accounts
60d
Typical time to optimised campaign performance after launch
FAQ

PPC questions answered

Is ad spend included in the management fee?

No — ad spend is paid directly to Google or Meta from your own account. Our management fee covers strategy, setup, optimisation, ad copy, and reporting. We recommend a minimum monthly budget on your discovery call.

How quickly can campaigns go live?

For new accounts, setup typically takes 5–7 business days. For inherited accounts, we can often have optimisations live within 3 business days. We do not rush launches — a well-built campaign structure outperforms a fast one.

Can you take over my existing Google Ads account?

Yes — we regularly inherit accounts from previous agencies or in-house teams. We start with a full account audit identifying wasted spend, structural issues, and missed opportunities, then optimise from there.

What ROAS should I expect?

ROAS varies by industry, margin, competition, and landing page quality. eCommerce clients typically target 3–6x; lead gen clients focus on CPL and conversion rate. We set realistic benchmarks on the discovery call based on your specific situation.

Ready to make every ad rupee work harder?

Get a free PPC audit — we will review your current campaigns or build a plan from scratch and show you where the biggest opportunities are.

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